The SafeWay Driving Centers Advisory Board
Brandon C. Coleman, Jr.
Chairman/Big Picture Thinking
President/CEO/SafeWay Driving Centers, Inc.
At the age of 23, Coleman launched a strategic marketing and branding firm which was acquired 20 years later by a New York based advertising conglomerate. During his tenure, he transformed the strategy, branding and market position of more than 500 clients representing most every major industry.
After selling his firm in 2000, Coleman launched “Big Picture Thinking” to facilitate high impact think-tank retreats to encourage organizational leaders to clarify their market direction, focus and opportunity maximization in a compact time frame. Big Picture Thinking has since guided companies, charities, sports, church and university organizations throughout the U.S. for over a decade.
Brandon is known among his clients, peers and friends as a passionate motivator, innovative visionary and dynamic leader. He is the recipient of many lifetime marketing achievement awards and was honored with the Distinguished Alumnus Award from Mays Business School at Texas A&M University. He has served on numerous boards for business, charity, sports, church and education.
Coleman recently partnered with his youngest son, NASCAR driver Brad Coleman, to acquire one of the top driving schools in the State of Texas, SafeWay Driving Centers in Houston. The 38 year-old institution holds the rights to proprietary driver education curriculum, instructor training curriculum and Texas’ best known Drug and Alcohol Driver Awareness Program. SafeWay is well-respected throughout the driver training community, teaching teenagers, adults and corporate drivers across Texas.
Coming from a family of renowned educators, Coleman’s commitment to education speaks for itself. He helped found the first 501c3 Foundation for K-12 schools, the Spring Branch Education Foundation, where he ultimately served on the Board of Directors for 10 years. He was elected to two consecutive terms on the Spring Branch Independent School District Board of Trustees, a 33,000 student public school district in Houston, Texas, where he served for three straight years as Board President. It was there he was awarded the Honorary Texas Lifetime Educators Award.
His dedication to higher education is evident as well with his service to the Mays Business School Advisory Council, and former service on the Texas A&M Academic Enrichment Council and Texas A&M Management Advisory Board. There is also a Chair in Marketing with his name on it in the Marketing Department at Mays Business School.
Brandon graduated from Memorial High School in Houston prior to going to Texas A&M University to earn a BBA degree in Marketing. He is a speaker on marketing, advertising, branding and education to universities, businesses and community groups throughout the country. He is married to wife Cindi and they are blessed with three accomplished children; Brandon III, Brad and Brooke.